Regulated cryptocurrency exchange Zonda has launched its offering in Italy today, having announced the intended expansion yesterday (Tuesday June 14).
The regional expansion push is being led by chief marketing officer Barnabas Goh. Unlike several its rivals, Zonda has focused on operating in regulated markets exclusively and only after securing a license.
The company received the green light to operate in both Estonia and Canada in November 2021, and has followed this by doubling down on its expansion in North America and the European Union.
“Our mission at Zonda is to create a safe, simple yet sophisticated investment experience for traders and investors around the world. This ambition has made us one of Europe’s largest digital asset exchanges and also the most regulated crypto platform on earth, as we continually forge a better trading environment for our million-plus clients”, Goh said, outlining the company’s ambitions for the region.
He believes that Zonda has the regulatory know-how to successfully leverage its offer, which currently features more than 60 cryptocurrencies available for consumers in several licensed jurisdictions to buy.
Zonda will pursue licenses in both the UK and Switzerland next, two highly regulated markets that have very high prerequisites for operating cryptocurrency products.
However, the company believes that it can secure a bigger share of the regulated market in those jurisdictions while others are faced with regulatory pushback or following short of market conditions.
Zonda is following in the footsteps of Binance, which recently secured a license from local regulators.