Yolo Group has announced a partnership with casino content provider Livespins, which builds player engagement into content via influencers, content creators and slot streamers.
Yolo Group will integrate Livespins, a built-in platform, with its existing online casino operations, in the same way live casino, table games, jackpots or slots can be.
Livespins focuses on building player engagement between streamers and spectators in a way that is not unlike what streaming platforms do for other video games and products.
Essentially, Livespins lets spectators bet on the outcome of the same round in a game or slot as the player.
Livespins is integrated in a seamless way with casino architecture without the need to change anything on the existing platform.
As a result, operators have a powerful B2C tool that helps them engage with customers in a quick and meaningful way.
Yolo Group director of gaming Joe McCallum welcomed this opportunity and said that it was another step towards innovating the experience at Yolo and its brands.
“There is no denying the popularity of slot streaming, and through Livespins we can leverage this in a way that is responsible and compliant”, he said, praising the fact that Livespins has created a regulation-ready product that is preconfigured and ready to use.
Livespins brings hundreds of games by dozens of tier-one suppliers, which is another boon to the company.