WWE to launch NFTs through Fanatics’ Candy Digital

Wrestling brand WWE has signed a deal with sports platform Fanatics to launch trading card NFTs through its Candy Digital collectables platform.

According to a joint statement from WWE and Fanatics, the NFTs will feature some of the biggest WWE personalities including some of their most popular moments. The trading cards will also feature the Topps logo, the Fanatics owned card brand.

Die-hard wrestling fans will have to have some patience in anticipation of these NFT trading cards. The WWE currently already has existing trading cards that are set to expire “over the next few years”, after which Candy Digital will step in and become the exclusive provider.

Although there is a two-year waiting game, the WWE will start making NFTs later on this year with Candy Digital serving as its “primary partner” for future NFT projects at the forefront of all technical execution and creative processes.

This is not the first sports brand to get behind the NFT rush. Through his own platform, NFL star Tom Brady has been known to launch several NFT drops for athletes.

An NFT is more commonly known as a unique token that exists on blockchains like Ethereum and Solana, ones that signify ownership of a particular asset, like a digital trading card.

Such trading cards seem to be quite popular with Warner Music Group which has partnered with a play-to-earn-blockchain card game, Splinterlands, intending to integrate musicians into future games.

It is unknown which wrestlers will appear on the NFT trading cards as yet.

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Written by Isabella Aslam

Reporter

Isabella is an experienced writer in B2B and B2C journalism. Alongside crypto, Isabella writes and discusses the topics of relationships and psychology. Isabella holds a first-class degree in music journalism and often interviews electronic artists and DJs.

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