Social media giant Twitter has revealed seven in 10 bettors use the platform for key information for sports betting within the US.
Data from Twitter highlights the platforms popularity when it comes to gaining influential pre-event news including injury updates, current trends and predictions and statistics.
Research also shows that 72% of gamblers use Twitter as a way to follow match action once their bets have already been placed or to engage in conversation during the event.
Operators around the world have dedicated Twitter accounts to highlight key offers, promote current event sponsorships and generally boost brand engagement.
Twitter claims it attracts a “premium sports betting audience” that spend 15% more on bets annually and 62% of bettors on its platform bet weekly.
A third of all bettors say they wouldn’t place as many bets if it wasn’t for Twitter, both because of the information they can glean from other users but also because of the conversations surrounding major events.
The rise in engagement on the social media platform coincides with the legislation of sports betting in 36 states with a huge number of bets taking place on the dominant NFL.
American Gaming Association chief executive Bill Miller said: “The sustained interest in NFL wagering reflects the growth and continued maturation of legal sports betting across the country.
“Consumers clearly want legal sports betting options and understand the regulated industry’s foundational commitments to responsibility.”