Umbro swaps sportswear for NFTs ahead of World Cup

Global sportswear brand Umbro has partnered with Equitbl to launch its own NFT collection.

Leading sports brand Umbro is launching its own NFT collection just weeks ahead of the World Cup.

UmbroID’s ‘The Nations’ Collection’ will be released in partnership with fan interaction technology company Equitbl and made available through its Web3 marketplace Dnizn.

Those wishing to get their hands on the new limited collection can pre-register for the UmbroID digital collections launch on Dnizn with the landing page now live.

This year’s World Cup takes place in Qatar in November rather than at the end of the traditional domestic European season. UmbroID is designed to represent fans around the world.

Equitbl partnered with football culture design studio AcidFC to create the NFT collaboration which will feature some of Umbro’s most iconic international and club kits from throughout the years.

NFT collectors will be especially keen to get their hands on Umbro’s standalone collection which features England and Brazil as well as fusion shirts inspired by France, Germany, Mexico and USA.

Brazil are the current favourites to win the World Cup with the likes of Neymar expected to light up Qatar in just a few weeks. Argentina, England and France are also fancied to go far.

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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