UAE Pro League teams up with Chiliz

With 14 clubs, the UAE Pro League is a prominent soccer league in the UAE

In a move set to transform fan engagement in professional soccer, the UAE Pro League has forged a partnership with Chiliz, a leading blockchain provider for sports and entertainment.

This collaboration aims to leverage web3 technologies to elevate fan interactions and extend the league's global presence.

As part of the initial phase of this multi-year agreement, the UAE Pro League and Chiliz will introduce a web3-based fantasy soccer game, utilizing blockchain technology to offer fans a unique and immersive experience.

Additionally, fans will have the opportunity to acquire exclusive blockchain-authenticated game-scored balls, details of which will be disclosed soon, ensuring fair access to fans worldwide.

The UAE Pro League, recognized as the foremost professional soccer league in the United Arab Emirates, comprises 14 clubs and enjoys widespread popularity across the country. By partnering with Chiliz, the league aims to pioneer advancements in fan interactions and broaden its international reach.

Waleed Ebrahim Alhosani, CEO of the UAE Pro League, expressed enthusiasm about the partnership, stating:

“This partnership represents a pivotal step in our ongoing efforts to expand our global reach, setting new standards for technological innovation in the world of sports. The Pro League is keen on leadership in the professionalism’s world.”

Chiliz, known for its commitment to supporting soccer in the Middle East and North Africa (MENA) region, views this partnership as a crucial milestone in integrating web3 technologies into the sport.

Alexandre Dreyfus, CEO of Chiliz and Socios.com, added:

“Collaborating with the UAE Pro League is a key milestone for Chiliz as we continue to pioneer the integration of web3 technologies in soccer. We are committed to enhancing the fan experience through these innovative platforms and look forward to contributing to the growth and success of soccer in the wider region by leveraging not only our technology and expertise but also our remarkable network within the global sports industry.”

As an example of the expansion in the MENA region, in March, Chiliz made a significant investment in Saudi Arabian sportstech company, Grintafy, aiming to accelerate its transition into web3.

This partnership marked a strategic milestone for Grintafy, leveraging Chiliz's technological infrastructure and expertise to enhance its talent discovery platform for soccer.

The collaboration aims to bridge European soccer teams with Saudi talent, contributing to the growth of soccer in the region and demonstrating Chiliz's commitment to the internationalization of Saudi soccer.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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