Amouranth, one of Twitch's most popular streamers, has joined the growing withdrawal of talent from the platform by announcing her partnership with rival streaming service Kick. This announcement comes shortly after fellow streamer xQc made headlines with his own lucrative deal with Kick, valued at $100m over two years.
Amouranth made the surprising announcement during her seventh-anniversary stream on Twitch, and later shared a clip on Twitter showing her packing away her hot tub and toys, symbolizing her departure from the platform. She expressed her interest in Kick after seeing xQc's deal and even cut her Twitch stream short to debut on Kick, attracting over 11,000 viewers according to Streamscharts.
The 29-year-old streamer is known for her gaming, ASMR, and NSFW hot tub content. Earlier in March, she hinted at a possible move to Kick but had concerns about losing her large Twitch community due to uncertainties surrounding Kick's owners and investors. It remains unclear whether her deal with Kick is exclusive or non-exclusive, and the details of the agreement are yet to be disclosed.
Amouranth's departure is another blow to Twitch, as it continues to lose major names to Kick. Many speculate that Amouranth may be one of the six streamers that Kick owner Trainwrecks hinted at acquiring in March.
With the recent departures, Twitch faces the challenge of retaining its streamers and community amidst the allure of Kick's more favorable subscription revenue share and the recent controversies surrounding Twitch's content restrictions.
Kick's rapid growth and the enticing 95-5 revenue split for all creators have attracted numerous streamers from Twitch, including those who have built a following over the years. While skepticism exists about Kick's long-term prospects and its affiliation with Stake.com, the platform's current appeal cannot be denied. Twitch's attempts to be generous with a 70-30 revenue split for select streamers pale in comparison to Kick's offerings.
The situation presents a PR disaster for Twitch, as it just lost two of its biggest streamers within 48 hours. Twitch may adopt a wait-and-see approach, hoping that Kick's success is short-lived. However, as more streamers, both prominent and smaller ones, consider the financial benefits of switching to Kick, Twitch may need to make significant changes to prevent further departures and retain its talent pool.
As the streaming landscape continues to evolve, the competition between platforms intensifies, and Twitch will have to confront the challenges posed by Kick's aggressive recruitment and revenue-sharing strategies.