Streamer Mizkif predicts the end of Twitch dominance

The streamer believes the streaming landscape will change into a more fragmented space

Top Twitch streamer and YouTuber Mizkif predicts a huge change in streaming over the next 10 years and that platforms such as Twitch and Kick will no longer be dominant.

Twitch has been the king of live streaming since its founding in 2007, captivating millions of viewers worldwide. But Mizkif believes this era might come to an end.

On a recent episode of his podcast with fellow streamer Squeex, they talked about what they think could happen with streaming in the future – suggesting that Twitch or any other contender may not hold onto its market share at all.

Despite strong competition from Kick as well as YouTube and even X (formerly Twitter), Mizkif imagines a world where streamers are spread across various platforms including TikTok and Instagram Live.

Mizkif’s doubt regarding the continued dominance of Twitch is rooted in the changing landscapes around content creation on these online services.

At the same time, he expressed doubts that Kick will be able to take Twitch's place despite the platform acquiring Twitch top streamers xQc and Amouranth.

One reason why Twitch still stands tall lies in its ability to attract newcomers better than Kick. This is attributed to the fact it is still the most popular streaming platform, its ease of access, and its established user base. Mizkif even joked that success on Kick depended on whether you knew Adin Ross or not.

Even though Twitch is the dominant platform at present, other platforms are starting to move into the streaming space. YouTube has proven to be a strong competitor by signing major streamers like Ludwig and Valkyrae.

Despite being a relatively new live-streaming platform, Kick’s recent increase in viewership and number of channels indicates that it is gaining ground within the sector.

Platforms need to adjust their offerings according to changing customer preferences plus technological advancements taking place within the streaming environment. The moves made by Twitch over the last few months show an attempt at dealing with these shifts while still holding onto its market share. Some of the changes introduced by the platform are getting rid of its Safety Advisory Council members as well as raising subscription prices.

Ultimately nobody knows what will happen next for streaming services but with weaknesses potentially being exploited by alternative platforms such as Kick and others which may emerge over time, users could see a lot more of these ‘wars’ unfold where different companies vie for dominance within the streaming space.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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