Cryptocurrency sportsbook operator Stake.com will stream the English FA Cup third round globally after agreeing sponsorship deals with several lower league sides.
Cardiff City, Gillingham and Sheffield Wednesday all face Premier League opposition this weekend and will do so as partners of Stake.com in a deal which will help them capitalise on the big games.
Leeds United, Leicester City and Newcastle respectively stand in their way and the partnership sees the operator enhance its live sports streaming offering, allowing customers globally to watch.
Stake.com’s move into Football League sponsorship deals will see the its branding adorn sleeves along with in-ground LEDs in three of the round’s most eye-catching ties.
The fast-growing crypto operator will support its sponsorship and live streaming activity with a series of media activations, working with club legends and ambassadors to produce editorial and social content.
Stake.com sponsorship manager Dominic Rae said: “The FA Cup is one of the world’s oldest and most famous club knockout competitions.
“As part of our investment in top quality sports and entertainment content we have added live streaming of every match to our platform for users globally to watch and enjoy.
“To support the live pictures, we have signed a series of commercial partnerships with lower league opponents of Premier League sides, backing them as they bid to deliver famous giant killings.
“The sponsorships won’t only consist of branding visible on kits and within stadia but will see us work with clubs to boost their profile and the tournament at large amongst our global audience of football fans, many of whom will be betting on and streaming the FA Cup on our platform for the first time.”
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