strengthens its roots in European cricket

Global gambling firm extends partnership with the European Cricket Network has extended its partnership with the European Cricket Network.

The cryptocurrency betting giant will serve as the official partner of the upcoming European Cricket Championship in Malaga.

Featuring 31 national teams from all over Europe, the event takes place between September 25 and October 20.

The televised event is expected to reach a daily audience of more than 40 million viewers.

As part of the deal, branding will be on show across the event as the global brand continues to gain viewership from a multitude of audiences. sponsorship manager Dominic Rae said: “With an increased number of national teams taking part, it promises to be an even better festival of cricket. 

“We’re sure the tournament will be another resounding success for all involved.”

European Cricket League CEO Roger Feiner, added: “We are particularly excited about our new evening matches for that will be broadcasted primetime into the cricket key markets.”

Just last month further enhanced its sponsorship portfolio with the addition of The African Warriors Fighting Championship (AWFC) – traditional Nigerian boxing known as ‘Dambe’.

The crypto giant is well versed in combat sports having already agreed to deals with UFC and Nigerian-New Zealand UFC Champions Israel Adesanya

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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