expands LatAm presence with Bogota hub parent company Easygo has broken ground on a new Bogota hub which will serve to hire 50 experts across Latin America by the end of 2024, the company behind one of the most successful crypto and sports betting platforms worldwide, has expanded its presence in the Latin American market through a newly inaugurated gaming hub in Bogota.

The office will allow the company to further expand in the burgeoning Colombian iGaming and sports betting market, following the recent acquisition of Betfair Colombia, which bought from the international operator in a bid to strengthen its presence straight away.

This expansion effort is conducted alongside Easygo, the parent company of Stake, Kick, Massive Gaming, Twist Gaming, Carrot Gaming, and others. Commenting on this opportunity Easygo Chief Strategy Officer Brais Pena Sanchez welcomed the expansion and said that it was a significant step forward in Latin America.

“Latin America represents a burgeoning market for the online gaming industry, and our presence in Bogotá positions us to better serve our expanding player base in the region,” Sanchez. has been actively looking to consolidate its presence in the region, not least through a TG Lab partnership most recently, laying the groundwork to enter the Peruvian iGaming and betting markets. has been expanding well across the region with launches also in Mexico. Commenting on these recent events, Stake general manager for Latin America, Diana Otalora, was also happy to see her company gather momentum regionally, as well as with the Bogota hub.

“We are poised to deliver exceptional gaming experiences and foster enduring connections with our players,” Otalora noted, confident about the future of the company regionally. Easygo is committed to ensuring that it can secure and recruit at least 50 experts from across Latin America by the end of 2024, setting the company up for future successes in geography.

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Written by Barney


Barney is co-founder of When not at work he can usually be found behind a Nikon. He's won numerous international competitions for his photography and volunteers as a content creator for aid organisations in Africa.

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