brings in UFC ace Alex Pereira as Global Ambassador

The crypto-focused sports betting and gaming platform continues to build brand awareness through new prominent tie-ups.

The latest partnership that has signed is with light-heavyweight UFC champion Alex Pereira who has become the brand’s Global Ambassador as part of a multi-year deal. The Brazilian multi-weight world champion in both kickboxing and mixed martial arts is one of the most prominent faces of the UFC and combat sports in general.

He is also the third fighter to be inducted into the Glory Hall of Fame, demonstrating his outstanding abilities in the Octagon and his overall sportsmanship. Pereira has won accolades for holding the Middleweight and Light-Heavyweight titles, succeeding in seven UFC fights, and making his story a true breakaway success like the UFC has never seen before.

He is also due to fight in April as part of UFC 300. In the meantime, has built an outstanding host of ambassadors precisely from the UFC, with names such as Jailton Almeida, Alexandre Pantoja, Alexa Grasso, Amanda Ribas, and Israel Adesanya all part of the crypto betting platform’s sprawling team.

Pereira has welcomed the chance to work with and be a part of this growing family. “I’ve watched on with interest as they have become more involved with the UFC, especially Israel Adesanya. As I have mentioned, I would be open to training with Adesanya and I look forward to hopefully crossing paths at some point again in the future,” the athlete said, offering praise to, and generally welcoming the chance to be more involved on different levels with the UFC. was similarly stoked to see the Hall of Famer now become an official part of the family with Chief Marketing Officer Akhil Sarin welcoming the opportunity as well.

“We are delighted to have signed someone with the calibre and prestige of Alex Pereira to and look forward to building a successful partnership together,” he concluded.

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Written by Barney


Barney is co-founder of When not at work he can usually be found behind a Nikon. He's won numerous international competitions for his photography and volunteers as a content creator for aid organisations in Africa.

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