Bitcoin-led sportsbook Sportsbet.io has landed a major sponsorship deal with the CONIFA 2019 European Football Cup.
CONIFA – the Confederation of Independent Football Associations – represents football associations around the world that are not members of FIFA.
These include de-facto nations, minority people, displaced diaspora and sports-isolated territories around the world, such as South Ossetia, Abkhazia and Western Armenia.
CONIFA’s European tournament, hosted in Artsakh, a de facto independent country in the South Caucasus that is internationally recognised as part of Azerbaijan, will officially be billed as the Sportsbet.io 2019 CONIFA European Football Cup.
It is the first time Sportsbet.io, which is operated by the Coingaming Group which also runs the Bitcasino.io brand, has sponsored a major sporting event.
The previous CONIFA tournament, the 2018 CONIFA World Football Cup in London, was sponsored by gaming giant Paddy Power.
“We are really excited to sponsor the 2019 CONIFA European Football Cup and can’t wait for the action to begin,” said Joe McCallum, Sportsbet.io’s director of sportsbook.
“We love the beautiful game and are proud to be part of something so special, and by sponsoring the independently run CONIFA we are certainly doing that.
Sascha Düerkop, CONIFA general secretary, added: “All of us at CONIFA are delighted to be working with SportsBet.io on the 2019 European Football Cup. Their sponsorship allows CONIFA to ensure the tournament can be enjoyed by more people than ever before.”