Sportsbet.io and eVulpa forge alliance with FIBA West Asia Super League

The collaboration aims to innovate the sports and basketball scene in West Asia

In a bid to reshape the basketball landscape in West Asia, eVulpa, the exclusive commercial partner for FIBA West Asia Super League (WASL), has partnered with Sportsbet.io, a prominent online sports betting platform. The collaboration comes amidst the ongoing season of the league, with aims to bring innovation to the sports and basketball scene in the region.

Expressing enthusiasm for the partnership, Alex Haig, a director at Sportsbet.io, conveyed,

“We are thrilled to partner with FIBA WASL, one of the most exciting and fastest-growing basketball leagues in the world. This partnership reflects our commitment to supporting the growth and development of basketball in the region, as well as providing our customers with a fun, fast and fair gaming experience on matches. We look forward to showcasing our brand to millions of basketball fans across West Asia and beyond.”

The FIBA West Asia Super League, initiated by FIBA in 2022, is currently in its second season, slated to run until June 2024. The league comprises eighteen professional clubs from fourteen countries across West Asia, including the Gulf region, India, and Kazakhstan. Matches are held weekly during the WASL Sub-Zones Group Stage, offering a platform for elite clubs to showcase their talent.

Marwan Hayek, chairman of eVulpa, expressed delight at the partnership, stating,

“We are delighted to announce our strategic partnership with Sportsbet.io and to have them as one of our prestigious partners. It is a confirmation of FIBA WASL’s tremendous potential that goes beyond the West Asia region and is a result of eVulpa’s efforts since the inception of the League. Sportsbet.io will have access to a multitude of features including the presence on 12 different basketball arenas of the region where elite Clubs come to challenge each other in a home and away system for the first time in Asia.”

The league's format involves a rigorous group stage, followed by the Final Eight phase, which determines the top two clubs qualifying for the FIBA Asia Champions Cup 2023, leading to a coveted spot at the Intercontinental Cup.

eVulpa, based in the United Arab Emirates, is a leading sports marketing agency advocating for digitalization in sports and entertainment. It aims to engage diverse segments of society through sports activities, fostering positive social impact and economic growth. Appointed as the advisory agency for FIBA WASL, eVulpa's portfolio extends to major sports including soccer.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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