Sportradar to help Oddin.gg’s esports offer reach global audiences

The two data specialists come together to offer greater value for operators who are involved in the esports betting vertical

Sportradar and Oddin.gg have entered a multi-year agreement that will see them benefit mutually by amplifying their esports betting expertise through the delivery of the latter company’s esports betting feeds to a global network of Sportradar betting operator clients.

Oddin.gg has been one of the most prominent companies in the sector, with betting turnover now estimated to be €83 million as of 2023 alone. Thanks to this new partnership with Sportradar, Oddin.gg will be able to feed into a mesh of more than 900 betting operator clients who are already engaged with the esports ecosystem or seek to make a quick entry, using robust pricing and data feeds and algorithms.

Oddin.gg makes sure that this is the case with Sportradar now facilitating the deployment of these solutions for interested markets, strengthening the company’s existing footprint, but similarly also creating value for Oddin.gg as the supplier expands into potentially new markets.

Oddin.gg covers a number of high-value competitions and games, including Counter-Strike 2 which was recently released as a success for Counter-Strike: Global Offensive, and which is one of the most wagered on games in the electronic sports community.

Oddin.gg CEO and Co-founder Vlastimil Venclik was excited to see this new partnership form, allowing the company to continue growing globally.

“This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights,” Venclik added.

The news was similarly welcomed by Sportradar SVP Fan Engagement Patrick Mostboeck who was pleased with the chance to see his company help deliver the esports betting and data streams using Sportradar’s ultra-low latency audiovisual outputs and ensure a comprehensive offer for partner operators.

Through this partnership, betting operators around the world will be able to commercialize the global and high-engaged esports fan base, Mostboeck said.  

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Written by Barney

Co-founder

Barney is co-founder of CryptoGamblingNews.com. When not at work he can usually be found behind a Nikon. He's won numerous international competitions for his photography and volunteers as a content creator for aid organisations in Africa.

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