Sorare extends Eredivisie deal in boost for NFT industry

The fantasy football game has extended its partnership with the Dutch topflight league.

The NFT-driven fantasy football game Sorare has extended its partnership with Dutch premier football league Eredivisie for a further three years.

Sorare enables players to collect, play and trade digital cards of their favourite players and moments from the Dutch league.

It already boasts deals with La Liga, Bundesliga and Serie A, and as part of the partnership it will become the exclusive NFT fantasy sports partner of the Eredivisie.

The deal comes as a bit of a boost for the NFT industry after a tough 2022 which saw the value of numerous NFT projects plunge as the crypto world took a bash.

Eredivisie head of marketing and commercial development Marc Rondagh said: “We were one of the first leagues to join Sorare.

“Sorare’s fantasy game represents the future of online football fandom, and we’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”

Sorare has more than three million users spanning 185 countries across 280+ partnering sports organisations.

Sorare head of business development Michael Meltzer said: “Eredivisie is one of the world’s most iconic leagues; with unparalleled history, great talents and one of the largest and most passionate fanbases in the sport.

“We’re beyond excited to expand our partnership with such a league that is just as committed to innovating to bring authentic experiences to their fans as we are.”

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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