SoftSwiss integrates AI into casino design process

AI-generated images serve as the foundation for further creativity and not the final result, according to the supplier.

Igaming software provider SoftSwiss has announced the integration of artificial intelligence (AI) into its online casino design process.

The WebStudio division handles the entire process of creating projects for clients, from the initial idea to launching the finished product.

The use of innovative tools in design work has enabled the company to go beyond ordinary online casino design templates, adding uniqueness to client projects.

AI allows designers to generate high-quality visuals efficiently, resulting in accessible interfaces and eye-catching graphics that attract and engage players.

Before implementing AI in the design process, it took several weeks to create the first design layouts, limiting client options.

However, now clients have a wide range of design options to choose from, and the design team can quickly iterate on required changes.

Based on the client’s needs, the designer creates different queries for the AI program, which generates images.

The designer then refines the generated image, including elements and details, image quality, proportions, colors, and more. AI-generated images are not the final result but serve as the foundation for further creativity.

The WebStudio creators are not afraid that AI will replace them in designing online casino projects. Instead, they view AI as an auxiliary tool that enables more freedom in creative work, inspiring designers to improve their skills with innovative tools.

WebStudio head Olga Ivanchik said: “Someone (or something) without sufficient background knowledge cannot create a truly unique project that will be visually pleasing and fully convenient for the player to use.

“This requires human imagination and the unique experience that comes with practice. And the synergy of a talented designer and a multifunctional tool gives maximum results in minimal time.”

The use of AI in online casino design has opened new possibilities and sparked innovation within the WebStudio division.

As a result, SoftSwiss has created an innovation department to explore new ways of integrating AI and other advanced technologies into the industry.

Another recent innovation that SoftSwiss implemented was the integration of the cryptocurrency wallet MetaMask into its online casino platform.

This simplified the depositing process, reducing the number of steps required to deposit funds from a MetaMask wallet.

SoftSwiss reported a 31% increase in crypto wagers from €64bn to €84.1bn in 2022, resulting in a 36% growth in gross gaming revenue (GGR) from €2.4bn to €3.3bn compared to 2021.

Looking for your next crypto casino? Check out: Mega Dice or FortuneJack

Written by Silvia Pavlof

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