Sportsbook supplier BETBY has signed a partnership with crypto casino Roobet.
BETBY’s Slotegrator platform will integrate content into Roobet’s sportsbook worldwide, with a special focus on Latin America, and esports products.
BETBY’s chief commercial officer Chris Nikolopoulos said: “Roobet is an operator with a growing reputation and we’re very pleased to be able to bring our leading sportsbook solution to its brand.”
BETBY is a very well-known content provider for sportsbooks and while Roobet is a major crypto casino and sportsbook, the synergies for the partnership don’t stop there.
Roobet is also the host of the Roobet Cup – its very own Counter-Strike: Global Offensive tournament, and BETBY has its own esports operation – the Betby Games range, which has established a name for itself in the space.
BETBY is proving it’s rather serious about its esports efforts as it recently separated its esports business into a standalone product.
This means the company has a dedicated team to develop and market the solution separately, allowing it to create its own additional value.
Nikolopoulos also added that esports will be “a particular focus” for the pair’s collaboration and praised the companies for the joint effort.
Roobet head of sports Viktor Kareliusson said: “BETBY’s sportsbook offering stands apart as one that puts partners and players first, while offering a wealth of markets and competitions that our customers will love.”
The multiple synergies throughout what both companies have to offer and wish to further develop together, opens up possibilities to expand in to various verticals.
It seems both the geography of the partnership, as well as the possible resulting products are relatively straightforward, and should provide immense value together.
Roobet’s content was recently banned on Twitch and so the fruits of this partnership will have to be enjoyed elsewhere.
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