Premier League opens its doors to NFT partnership

Sorare is in advanced talks to create an NFT collection with the world’s most famous football league.

The Premier League is the latest sporting organisation to sound out the possibility of selling NFT collections to supporters.

According to Sky News, England’s topflight league is lining up a mega £30m-a-year deal with Paris-based digital token experts Sorare.

It’s believed talks between Premier League bosses and its clubs are currently happening and could be announced in a matter of weeks after a rival bid collapsed.

Sorare is backed by Paris Saint-Germain striker Kylian Mbappe and Japanese tech investor SoftBank and reports suggest they lead the way despite interest last season from ConsenSys.

Manchester City striker Erling Haaland, who has taken the Premier League by storm since his arrival in the summer, is expected to be a major focus. As is Tottenham and England forward Harry Kane.

It would be no surprise to see the deal announced ahead of the World Cup in Qatar which kicks off in November, with a number of household names from the Premier League set to play.

Sorare was valued at more than $4bn in fundraising last year and has already added a number of football deals to its portfolio in recent months within Europe’s top flights.

A separate NFT deal with Dapper Labs has also been mooted.

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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