Premier League fans bombarded with crypto ads and betting logos

More than 3,500 betting logos were shown during a single Premier League game last season

Premier League football fans watching their favorite club on television could see as many as 3,500 betting logos throughout the course of the 90-minute match.

A study by psychology experts from four universities measured the volume of gambling adverts during 10 matches that took place last season.

Front-of-shirt betting sponsors are being phased out in England’s topflight, but this report has prompted renewed skepticism as to whether enough is being done to combat problem gambling.

West Ham United are sponsored by online betting company Betway and a total of 3,522 betting logos – 37 for every minute of the game – were seen during their clash against Chelsea.

According to the analysis, the average game featured a gambling logo every 16 seconds.

The study also covered cryptocurrency adverts and found digital advertising boards were the most common location for such logos.

Betway was the most featured gambling brand in football, accounting for 31.2% of visible logos, while Stake – who sponsor Premier League side – Everton topped the crypto league with 28%.

Less than 5% of gambling logos were accompanied by some form of harm reduction content, such as messages helping to protect players, set deposit limits or helplines for those who need it.

Cryptocurrency was most seen during the game between Wolves and Brighton, with 1,682 appearances, while just one crypto logo was shown when Fulham hosted Liverpool.

In June, it was revealed that Chelsea is nearing the finalization of a one-year sponsorship deal with online crypto casino

The agreement complied with the upcoming ban on gambling sponsorships, and while financial details remained undisclosed, it was expected to be on par with Chelsea's previous £40m per year deal with Three.

However, an overwhelming 77% of Chelsea fans opposed the potential deal with, according to a survey conducted by the Chelsea Supporters' Trust.

Looking for your next crypto casino? Check out: Bitcasino or FortuneJack.

Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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