Popular streamers abandon Twitch for Kick amidst revenue share controversy

Top Twitch streamer xQc has signed a two-year $100m non-exclusive contract with Kick

In a major blow to Twitch, several prominent video game streamers have announced their departure from the platform in favor of Kick, the new and rapidly growing live-streaming platform. The move comes after Twitch implemented changes that significantly reduce revenue sharing for creators, sparking outrage and discontent within the streaming community.

Leading the exodus is Ninja, a popular streamer, who announced his departure from Twitch during his final stream, stating, “Alright, we're leaving Twitch and going to YouTube. And you know where else we're going? Kick.”

Ninja's decision was followed by Felix Lengyel, known as xQc, who signed a lucrative non-exclusive two-year contract worth $100m with Kick, an amount comparable to what top athletes like Lebron James earn.

These high-profile moves have sent shockwaves through the streaming community, as Kick, a platform allegedly backed by Stake.com and supposedly existing to drive traffic to the crypto betting site, emerges as a surprising challenger to Amazon's Twitch empire. Critics of Kick, however, have raised concerns about its loose content moderation policies and its association with gambling, which is prohibited on Twitch.

Despite the allure of higher revenue potential, many mainstream creators remain hesitant to join Kick. The platform's ownership and moderation issues have come under scrutiny, with accusations that it is inhospitable towards women, minority, and LGBTQIA+ users. Streamers have taken to social media to voice their concerns.

Twitch attempted to address the backlash by introducing the Partner Plus Program, which reinstates the previous 70/30 revenue split for a select group of top-tier creators. However, the limited eligibility and other conditions associated with the program have failed to appease streamers, with many considering it unobtainable and inadequate.

Kick, on the other hand, offers streamers the opportunity to retain 95% of their subscription revenues and 100% of tips, making it an appealing alternative. The platform has gained significant traction, attracting over 600,000 new users in just a few days and climbing to the 87th spot on the Apple App Store rankings.

As streamers continue to flock to Kick, Twitch's future remains uncertain. The departure of influential streamers like xQc raises questions about Twitch’s ability to retain its dominant position. While the competition between platforms could benefit streamers in the long run, both Twitch and Kick face challenges and potential losses in this battle for liv-streaming supremacy.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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