Paris Saint-Germain explores tokenization for enhanced fan engagement

The Paris Saint-Germain strategy revolves around tokenizing assets like match tickets, stadium seats, and fan data

Paris Saint-Germain (PSG), known for its groundbreaking approach to blending sports with cutting-edge technologies, is venturing into a new frontier of fan interaction through the exploration of tokenizing its marketing assets.

This innovative move was spotlighted during a recent discussion at the Paris Blockchain Week, featuring PSG's web3 head Pär Helgosson, Chiliz CEO Alexandre Dreyfus, and the esteemed PSG legend and tech entrepreneur, Blaise Matuidi.

The core of PSG's forward-thinking strategy revolves around the potential tokenization of various assets such as match tickets, stadium seats, and fan data. This strategic step aims to harness the power of blockchain technology to elevate fan interactions and redefine the conventional sporting experience.

During the panel session, Helgosson noted:

“Our tickets, our data, and the seats in the stadium are some examples of the assets that can be brought on chain. The tech is here, the innovation is here, and we’ve got the partners. Now it’s about taking decisions.”

The collaboration with Chiliz, renowned for its role in empowering the sports blockchain, signifies a significant leap forward in PSG's web3 aspirations. Under this partnership, PSG is serving as a validator node on the Chiliz Chain, channeling resources to bolster the PSG Fan Token supply and cultivate a self-sustaining digital economy centered around fan engagement.

Since 2019, PSG has been at the forefront of the sports industry's digital evolution by introducing its official Fan Token in partnership with Socios.com.

This early adoption has set a precedent, showcasing the club's dedication to innovation. According to Helgosson, Fan Tokens play a vital role in global engagement, extending the reach of the club far beyond the physical boundaries of the stadium.

The recent panel discussion also shed light on the distinct roles of Fan Tokens and NFTs within the sports ecosystem. While NFTs have garnered significant attention, Dreyfus argued that for sustained fan engagement, fungible tokens like Fan Tokens prove to be more effective:

“NFTs don’t work in the context of fan engagement. Fungible tokens, such as Fan Tokens are more relative for today’s world.”

Blaise Matuidi, whose influence transcends the soccer pitch into the realm of technology investment, underscored the transformative potential of web3 in the sports industry. Through his investment fund, Origins, Matuidi actively supports blockchain projects that strengthen the connection between athletes and their fans.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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