Carlos, who is widely considered one of the greatest full-backs of all time, will lend his name to the innovative new cryptocurrency and gaming brand for the next 12 months.
The Brazilian superstar won the World Cup in 2002, as well as three Champions League titles, during a decorated career, but is perhaps best remembered for a gravity-defying freekick he scored against France in 1997.
LUCKY.io is currently undergoing a major upgrade, with an updated platform on the way, as well as a brand-new gaming currency: the LUCK token. It will use the token to build a fully self-governing ecosystem combining provably fair gaming with world-class slots, tables games, live casino, sports betting and more.
The new platform will be formally launched at a major international blockchain conference in August, with details to follow.
To celebrate the new signing, LUCKY.io is giving new players who register and verify their email a free 77 LUCK tokens to play with, as well as the chance to win a further 777 LUCK tokens. Terms and conditions apply, and can be read in full at LUCKY.io.
LUCKY.io brand ambassador Roberto Carlos said: “As any World Cup winner will know, you need skill, passion and a little bit of luck to reach the top. That is why I’m delighted to sign for LUCKY.io, a fantastic new casino and sports betting platform that is all about fun and fairness.
“Blockchain gaming is a fascinating new area with the power to bring entertainment to millions of people around the world. I cannot wait to get started helping the LUCKY.io team on this mission.”
LUCKY.io Head of PR and Community Yelena Kensborn added: “LUCKY.io is committed to unlocking the true potential of online gaming with the very latest in blockchain technology, and we are thrilled to welcome Roberto Carlos on this journey.
“What Roberto showed us throughout his career was that aggression, creativity and a front-foot attitude can go a long way. We are taking this approach with an ambitious roadmap that sets us apart from out blockchain-based gaming projects.
“We look forward to welcoming new players to this community with an exclusive sign-up offer of 77 LUCK tokens, ahead of the full launch in August.”