Verasity's Esports Fight Club, a blockchain-based website that focuses on vetting video traffic and metrics, is joining the non-fungible tokens craze.
The Esports Fight Club will issue NFTs that represent badges, weapons, mods, short videos, posters and highlights of exciting esports moments from tournaments and more.
The company will use its own proof-of-view protocol to develop this solution, the technology it already uses to filter any potential fraudulent information about what the actual viewership of certain videos are. NFTs are just one of the new additions on the platform, but they will be in focus.
According to Verasity, NFTs are a natural progression from what the company already does. Since esports fans are highly-tech-savvy, it makes sense that they should enjoy other digital assets, including NFTs.
Presently, Verasity uses special technology that allows players to track genuine viewership levels and contextual data. The platform can enable streamers who already have a large following to best tailor their NFTs and target their audiences.
Verasity believes that through the use of its proof-of-view technology, the platform can eliminate fraud in the NFT sector. Based on reports, Verasity is already in talks to implement its own NFTs with a large marketplace.
NFTs have exploded but they have mostly focused on blockchain-driven projects. One of the most successful adoptions of the technology has been by NBA Top Shot, which is generating millions in sales. Mainstream games have been falling behind a bit.
However, the fact fans are willing to spend money on owning NBA highlights means that esports fans may be next. If you are not into the NFT economy yet, you may find Verasity's offer appealing once it's out.