Game developer Ubisoft introduced a selection of non-fungible tokens (NFTs) designed to boost the player experience earlier this month, but the move seems to have backfired on the company.
Players of Ghost Recon Breakpoint have not found the Quartz NFTs worth buying and now, half a month after they were introduced, players seem to have very little motivation to purchase them. In fact, only 15 have been sold so far.
The Quartz are linked to the in-game Digits, which are in turn cosmetic changes that can be applied to various aspects of the experience. For example, players can trade their Quartz in to get limited edition vehicles, weaponry, skins and more.
Once Digits are acquired, players are able to resell them at Rarible.com and Objkt.com, two Ubisoft partners. While this sounds good in theory, there has not been much actual reselling.
Responding to the stalled project, Apex Legends developer Liz Edwards joked whether Ubisoft had created NFTs that not even the NFT fans wanted. Based on current sales, most NFTs are selling for around $380, but there are just a few going.
However, Ghost Recon Breakpoint is not Ubisoft’s leading game and as such the developers chose to introduce the new mechanic there despite it having the potential to not be immediately popular.
In fact, in a conversation with Decrypt, Ubisoft stated that NFTs would take time before they were accepted as a more permanent part of the experience.
However, video gamers elsewhere have not been happy with the introduction of NFTs – so much that GSC Game World, the developers of S.T.A.L.K.E.R. 2 had to cancel their NFT plans.
But perhaps more damaging to the popularity of the Ghost Recon Breakpoint NFTs is the fact that anyone who wants one would need to actually play Breakpoint. Even when buying from a reseller, the authorized recipient must be a player themselves. This significantly limits the NFTs minted by Ubisoft and how they are minted and traded.