College football quarterback Trevor Lawrence has signed a crypto endorsement deal with Blockfolio ahead of his NFL debut later this year.
Blockfolio has already paid him a bonus, confident in the partnership’s success.
Blockfolio’s parent company FTX hopes that Lawrence's enthusiasm for crypto will position its product better with NFL audiences, who will be tracking Lawrence's career with excitement.
The news was first reported by the New York Times but no financial details of the partnership have been revealed.
While NFL athletes make a perfect pick for an ambassador and a face to put to audiences, crypto has already penetrated American football.
Kansas City Chiefs player Sean Culkin became the first NFL player to have his salary paid in a cryptocurrency, setting a precedent and possibly inspiring similar arrangements in future, according to a report shared by Newsweek.
You can join any and find a generous crypto welcome bonus already waiting for you.