Sportsbet.io has been one of the most successful crypto sportsbooks and this is evident by the company's involvement with mainstream sports. Now, the company is extending its partnership with Southampton Football Club, making the Coingaming Group bookmaker one of the longest-standing crypto sponsors in English football.
Incidentally, this partnership is also the biggest sponsorship agreement in the team's history and, even more interestingly, it offers the option to pay certain performance bonuses in Bitcoin to players for each season.
Being paid in crypto isn't exactly a new idea and already, the National Basketball Association (NBA) has a few franchises that are exploring the option. The Sacramento King is one of the teams that consider paying players in Bitcoin.
Southampton stands to benefit from Bitcoin's price fluctuations and gain from the long-term growth of the currency in what is a unique opportunity for the club to increase its revenue streams. As to Sportsbet.io, the company is strengthening its presence and relationship with mainstream sport.
Sportsbet.io has worked tirelessly to ensure that it's positively impacting the local community. During last Safer Gambling Week, Sportsbet helped launch the “Listen To The Saint in You” campaign and the company played an important role in the “Positive Impact Pledge” to help entrepreneurs pursue startup opportunities.
Coingaming Group CEO Maarja Pärt had this to add: “Our first season as Southampton FC’s Main Club Partner has already exceeded all expectations. We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years.”
Sportsbet.io is one of the best crypto sports betting communities out there and if you are looking for a crypto bookmaker, Sportsbet.io is it. Previously, Sportsbet.io introduced a VR solution for Southampton.