Free-to-play (FTP) game supplier SportCaller has struck a first-of-its-kind partnership with Coingaming Group’s flagship crypto bookmaker Sportsbet.io.
The partnership is a first foray for SportCaller into the crypto space and the alliance will help Sportsbet.io to set foot in new markets, benefiting from SportCaller’s unique expertise in North and Latin America.
SportCaller is introducing two exclusive games that will rely on the FTP format and feature innovative jackpot mechanics, fresh design based on mainstream sports and more.
Another upshot of the partnership is that Sportsbet.io will be able to diversify its portfolio as sports events worldwide are still subject to scheduling changes due to the covid-19 pandemic.
Commenting on the partnership, Sportsbet.io head of sportsbook Joe McCallum said that SportCaller is data-driven for a competitive edge in “game delivery and strategic planning”.
“Whether it’s acquisition or retention-focused games, we now feel confident of keeping our players engaged with the Sportsbet.io brand in a fun, fast and fair way – enhancing the existing experience, and minimizing churn, wherever we set our scene”, he added.
With the platform’s new games, SportCaller is prioritizing player education, enough for Sportsbet.io to seek and add more of the supplier and developers’ games in future, McCallum concluded.
He was joined by SportCaller managing director Cillian Barry who pointed out the role Coingaming and Sportsbet.io already played in the betting world.
Barry commended the companies’ innovative approach and said that the partnership is sowing the seeds of global success by “coupling international ambition to local utility”.
SportCaller’s ‘4-3 free’ and ‘Bet free 6-6’ games are part of a substantial portfolio of 100+ titles spread across 47 countries and translated into 20 languages.
If you are keen to explore the available betting markets on Sportsbet.io, you may do so right now and benefit from competitive odds, generous promo offers, and a diverse selection of betting events.