Seeking new audiences and visibility, the blockchain sportsbook has invited a level of scrutiny that many brands would shy away from.
Yet, with nothing to hide, Sportsbet.io has now struck a new partnership with Premier League side Southampton for the 2020/21 season.
The deal will see Sportsbet.io’s logo appear on Southampton’s shirt throughout the domestic season, gaining the operator a wealth of visibility around the world.
Sportsbet.io now supports several sports teams, not only on the English market but also in Latin America. Southampton has welcomed the partnership as the operator bids to redefine the online betting landscape using cutting-edge technology.
“They are fully committed to providing a safe place where people can enjoy their games responsibly, and have a world-class social responsibility team in place. The club will work with Sportsbet.io and our local community to promote this important social responsibility message over the course of the upcoming year,” an official statement by the club read.
With over 135 years as a club, Sportsbet.io is proud to be part of the Saints’ journey into the future, the announcement concluded.