The operator has secured two distinct new ambassadors, specifically popular esports streamer NeckoLol (@NeckoLol) and La Base (@IDRIZZ38), with the partnerships announced in recent tweets.
NeckoLol will help Sportsbet.io gain prominence amongst League of Legends fans, one of the essential esports verticals, whereas La Base will bolster the company's presence in FIFA.
Sportsbet.io already has a noticeable social media presence when it comes to esports. The website promotes competitive video gaming and consistently delivers a varied, well-priced esports gambling offering.
The site hosts a dedicated esports section allocated for the needs of players who are interested to bet on this vertical exclusively.
Previously, Sportsbet.io signed up a similar partnership with FIFA player Mostovyk.
While many sportsbooks have had to adapt to lockdown life, Sportsbet.io was able to channel its sizeable esports footprint and bank on the lack of sports, highlighting esports instead. To date, Sportsbet.io runs some of the best betting markets available with both FIAT and cryptocurrency assets.
Consumers interested in betting on Sportsbet.io and specifically on esports may do so, choosing from flagship titles such as Dota 2, League of Legends, Counter-Strike: Global Offensive, Overwatch, Rocket League, and many more.
NeckoLOL's partnership is also motivated with the fact that the streamer is from Spain, which means that Sportsbet.io wants to see its footprint grow in that language specifically. The Spanish-speaking audience around the world is significant and growing.
Finding an intersection with a notable personality is a smart move by Sportsbet.io.