In recent weeks there have been major adoption of digital assets by many companies. Disney and Marvel to name a few, alongside sports teams, and musicians.
Formula 1 team Red Bull Racing is set to launch its first digital collectible this weekend during the Mexico Grand Prix.
Red Bull Racing has had the most wins this season and its first digital collectible will be celebrating Sergio Perez. Perez is Red Bull Racing’s first and only Mexican driver. The digital asset will include a special edition Mexico Grand Prix helmet and race suit that he will be wearing during the race.
This NFT will drop on Sweet, a Trezor based NFT marketplace. This will be a limited edition NFT with only 10,000 total in circulation.
In addition, there will be an opportunity to own a digital piece of the suit that Perez will wear during the race.
Red Bull Racing is excited that fans are finally back watching in the stands. This record season has been incredible after 18 months of being unable to hold any spectators.
Red Bull Racing has said they have released these NFTs to give a fun and immersive way for fans to build a closer relationship with the team. Red Bull Racing considers itself to be at the forefront of technology and innovation, so the introduction of digital assets makes sense to them.
The F1 team has not stated whether there will be any additional benefits or utility to come with the digital assets. It will be exciting to see what the next batch of NFTs will be.
The Sweet platform on Tezos has not yet picked up in volume but there are hopes the edition of this new audience will bring further attention to the marketplace. Currently, there is an incredible number of NFT marketplaces across multiple blockchains. The competition has dropped the volume for most marketplaces as crypto enthusiasts move to their favorite chains.
Sport and NFTs have come a long way since they started with NBA Hotshots. Some believe that soon there will be no team, club, or athlete without a digital collectible.
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