This is one of the largest partnerships an EPL soccer team has signed up with a cryptocurrency to date. Crypto Millions Lotto CEO Sulim Malook called Wolverhampton an obvious, crypto-friendly choice.
Wolves Director of Commercial Development Steve Morton expressed similar satisfaction with the partnership. “We’re delighted to partner with Crypto Millions Lotto,” Morton said, adding the Wolves were happy to help with boosting awareness.
The pair hopes that by teaming up, Bitcoin will reach the mainstream, boosting interest in the brand. They are right to think so. The English Premier League is arguably the most-watched soccer tournament in the world.
Similar partnerships have been struck in the past between another crypto gambling company and an English soccer team. Earlier this year, Watford teamed up with Sportsbet.io, a blockchain operator accepting wagers in various crypto denominations.
Sportsbet.io also teamed up with Brazilian soccer team Flamengo to expand its presence in South America. Back to Crypto Millions Lotto, the company is firmly focusing on a number of major markets, including Asia, Latin America, Canada, Russia, and CIS.
Crypto Millions Lotto is an innovative lottery offering a jackpot worth $2.5 million without asking from players to purchase tickets in exchange.
Meanwhile, there have been concerns about gambling sponsorships in the English Premier League, with the United Kingdom taking an ever-tougher stance on such affiliations.