NBA Top Shot, a marketplace where NFTs or non-fungible tokens can be traded, has generated $230m in sales, using the Dapper Flow dedicated blockchain solution.
CryptoKitties creator Dapper Labs is spearheading the National Basketball Association's (NBA) foray into the digital collectibles. Known for its flexibility, from NBA2K to hosting events around the globe, the NBA is not one to miss on innovation opportunities.
Highlights of Zion Williamson and LeBron James have been selling for significant sums. This is not just good news for fans looking to feel more involved with teams, it's also fantastic news for sports that have been trying to monetize their brand and franchises for years, but have fallen short.
The pandemic paired with the innovative opportunities extended by NFTs has made it possible for the NBA to start cashing in. More importantly, it has made it possible for people with disposable income and few entertainment options to find new outlets to have fun.
Digital collectibles are displacing traditional sports memorabilia and generating a great source of revenue for sports bodies.
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