Greentube is advancing in the esports betting space through a new acquisition of HERO, a blockchain esports betting exchange where over 300,000 consumers bet against each other on the outcome of competitive video games.
This deal is a first-of-its-kind opportunity for Novomatic's interactive division, which now claims control over HERO’s proprietary website herosphere.gg.
The move is a brand-new direction for Greentube, which has specialized in igaming so far.
Powered by blockchain, HERO also has a dedicated betting solution, the HEROcoin token to enable further esports betting contests and opportunities.
Michael Bauer from Greentube welcomed the news and said that he and the company was excited to explore the possibilities that the acquisition presented.
The financial details of the deal have not been disclosed but executives from both sides of the line have been satisfied with the outcome.
HERO CEO Paul Polterauer simply said that the company's products challenge the traditional esports establishment and added value to esports bettors.
Meanwhile, HERO CTO Philip Peinsold explained that Greentube was the right partner to team up with because the company shared the same innovative drive. Esports' clout is growing but, with demand, there is increasingly the need for adequate solutions.
Recently, FYX launched its own esports product. The fact that Greentube has focused on a blockchain platform only confirms the words of Unirkn CEO Rahul Sood who said last year that blockchain and esports is “a match made to last.”