FYX Gaming has struck a partnership with blockchain-powered esports betting platform Unikrn with the pair agreeing to roll out a distinct igaming solution that is fit to match the tastes of any sports bettor.
Based on the partnership, Unikrn will integrate FYX Gaming blockchain video game CryptoFights into its own platform's customized gaming feature, Unikrn Virtual, which uses real-time esports tournament data to create tailored content.
Unikrn Virtual will tap into the information produced during CryptoFights events to offer esports fans and igamers a new opportunity to bet on fresh markets that offer a brand-new product.
The addition of CryptoFights into the offer is just step one of a broader strategy negotiated between Unikrn and FYX. The pair are working to integrate more worthwhile products that can have added benefit to both companies' communities.
FYX Gaming is using Bitcoin SV blockchain to deliver its content and products which will hit Unirkn officially in the second half of the year, and probably towards the fourth quarter. Blockchain SV proves an interesting solution for esports as it can bring verifiable game trustworthiness and help with transparency.
According to FYX Gaming CEO Adam Kling, blockchain is a unique opportunity for companies to change the commercialization and business model at the core of the gaming sector.
Unikrn has long been a trendsetter in the esports betting space, creating unique betting products that few other companies have been able to live up to.