The company has taken a number of factors into consideration and has decided that the Japanese audience will be the first to receive a localised offering of its pioneering blockchain casino, with its CasinoFair brand the first to offer it.
FunFair has factored Japan’s progressive approach to cryptocurrency regulation in its decision as well as considering the Japanese to be more tech-savvy and affluent, therefore more likely to gamble using decentralised means.
The FunFair platform is now available in Japanese! Bringing new opportunities for Guaranteed Fair igaming to players, operators and affiliates in one of of the largest and most advanced blockchain markets in the world. https://t.co/UvR5kYcs1S#guarateedfair #blockchain pic.twitter.com/iUCASiXKXy
— FunFair Technologies (@FunFairTech) April 1, 2020
The localised platform will now guarantee fairness to Japanese players across every aspect of its platform, including its games, wallet provision and onboarding journey.
“We had been advised by our partners for a while that Japan is a great market due to its regulatory framework around cryptocurrency,” said FunFair Technologies Europe Ltd. CPO Fred Kessler.
Kessler also mentioned how the Japanese government has endorsed both crypto and blockchain technology, and the fact that Japan is the second largest market for Bitcoin in terms of JPY traded for BTC, second only to USD.
FunFair is looking forward to expanding its engagement in the region and continuing its ambition of bringing “blockchain technology to the masses,” Kessler concluded, which likely hints at more localisation in the coming months.