The cross-party committee, which has recently ruled that loot boxes should be considered and regulated as a form of gambling, said that Championship club shirts that feature gambling sponsorships should also be phased out by 2023, giving teams enough time to break ties with gambling firms or renegotiate them.
Presently, 17 out of 24 Championship clubs have partnerships with bookmakers or are directly sponsored by one. Based on a 192-page report, the House of Lords Select Committee will now consider the move part of a broader intiative to curb problem gambling.
While showing determination to phase out gambling partnerships, the House of Lords Select Committee showed economic reason, too, arguing that any club below the Premier League would be allowed to maintain their sponsorships for now, as removing such partnerships would affect their revenue streams disproportionately.
Various supporters of the bill argued that last year's whistle-to-whistle ban was of very little use in the Premier League as people were able to see the betting logos displayed on teams' shirts.
Many established sportsbooks have partnerships with soccer clubs both in and outside the Premier League. Watford has ties with Sportsbet.io, it was the first crypto casino to attain a tier one sponsorship agreement, and Aston Villa recently concluded a partnership with W88.