This reflects Digital Isle of Man's policy towards esports, which is becoming one of the main verticals in online betting. Kissack is coming from Amber Gaming, a company where he had to manage tournaments and the adequate prize pool distribution.
Speaking on the occasion of his appointment, Kissack shared his excitement and said that he was eager to join the agency and partner with local businesses and institutions, with the aim of delivering a state-of-the-art esports strategy that the Isle of Man can endorse and follow to boost the industry.
Isle of Man expects to reap great benefits from creating a department that deals specifically with the advancement of esports. Blockchain gaming operators have already seen and benefited from the potential of esports.
The global esports market is currently set to surpass $970 million in 2020. Responding to the anticipated growth, many blockchain operators, including Sportsbet.io have sought to seek their exposure in the market.
Sportsbet.io, in particular, has secured partnerships with various brand ambassadors in esports to boost the profile of the website. Many other operators have sought closer ties with esports during the downturn in sports earlier this year.
Esports is now part of the development strategy of every major blockchain and non-blockchain gaming operator and their footprint will continue to grow with the soaring interest in esports betting.