Crypto.com is joining Twitch Rivals, the popular tournament platform for numerous video games, in a multi-year deal which will boost Crypto.com’s brand awareness with esports crowds.
As competitive video gaming continues to gather momentum so crypto platforms have begun to take notice.
Crypto.com will be listed as the Official Cryptocurrency Platform for the Twitch Rivals series which spans numerous events.
As a result, Crypto.com will have in-stream branded segments, various media placements and activations at Twitch events.
The company’s logo will be available across some 250 Twitch Rivals broadcasts which take place annually. The partnership is now active, with the logo set to appear in the Twitch Rivals: Ultimate Challenge event today.
As the largest esports streaming platform, Twitch has a strong pull with viewers. In fact, Twitch Rivals attracts some 140 million unique visitors monthly, which positions Crypto.com in a great market.
Crypto.com CEO and co-founder Kris Marszalek has welcomed the partnership and praised Twitch Rivals’ significance for the esports scene. “We’re extremely excited to add Twitch Rivals – the home of eSports – to our growing portfolio of the world’s best brands in sports,” he said.
Yet, this partnership pales in comparison with the one signed between FTX and Team SoloMid. FTX acquired the naming rights from the North American esports powerhouse in a deal that cost $210m.