Crisis ‘spurs’ igaming discussion in US

Updated Jun 9, 2020 | Published Jun 2, 2020
[3 mins read]
Grasped by a global health crisis, the igaming industry has become a prominent topic of discussion in the US as the demand for safe gaming solutions increases.
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If this phrasing could have mean “responsible gambling” a few months back, today safer means “safe from a medical standpoint.” Head of Betfred Sports USA Development, Stephen A. Crystal, recently spoke to Yogonet, commenting that the COVID-19 outbreak would most likely drive bigger interest in the legalization of the igaming sector in places like the United States.

While the USA has traditionally stuck with land-based casinos, not least because of staunch opponents to online gaming such as Sheldon Adelson, this may be finally changing. The younger demographics who experiment with casino gaming would most likely want to see more mobile gaming solutions that are accessible and require less effort on the part of participants.

He also spoke about the crossover synergies between sports and esports, two segments that nearly merged during the height of the COVID-19 outbreak, highlighting a new and interesting revenue source that companies can explore.

According to Crystal, suppliers and providers of software solutions, and specifically in sports betting, should seize this opportunity and begin setting up shop in the United States ahead of events, as he anticipates a significant increase in the number of igaming and mobile sports betting operations in the coming months.

Meanwhile, crypto operators have been very agile in adapting to the new market realities, bringing a tailored and adaptable product, whether that is low-key professional sports such as darts and table tennis or electronic sports.

Similarly, the threat of remote operations taking potential tax money from US states could be another spur for igaming regulation. Certain US states currently have darker grey approaches to allowing crypto igaming, but if they were to bring more progressive rules in, lost revenues would now be in their tax coffers.

Brands such as 1xBit, SportsBet.io and Cloudbet have been quick to adapt to the changes in the sports world, introducing products to keep core sports bettors busy during the slump in overall activities. Cloudbet and FortuneJack, for example, improved and launched a new esports product.

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