The Coingaming Group has rebranded as Yolo Group, which will feature multiple divisions that are responsible for various day-to-day activities and broader product and industry offerings.
However, Yolo is introducing some reorganizational adjustments, including the launch of Yolo Investments which will be in charge of gaming investment options and fintech.
Meanwhile, Yolo Tech will provide back-office IT services to the group's divisions and Yolo Ventures will explore B2B partnerships.
The flagship company brands will be moved under Yolo Entertainment which will be in charge of the existing and any forthcoming gaming brands. Finally, Yolo Finance will take care of the blockchain, fintech and banking-related activities.
Commenting on these developments, Yolo Group CEO Maarja Pärt said: “I’m both excited and proud to announce that we are rebranding to Yolo Group with a new identity for a company always looking to the future. The Coingaming brand served us well for many years, but as disruptors in industries beyond gaming, we felt Yolo Group better represented our people, our business and our vision.”
Pärt added that the company's mission, even under the rebranded entity, would continue to be to bring a customer-focused approach that resonates with players and offers new and engaging opportunities for gaming.