Blockchain platform Chiliz continues to grow its footprint in the sports fan token space with the company issuing a new token for English Premier League football club Manchester City.
The fan token, $CITY is now available at Socios.com, the fantasy football game that is also allowing players to collect digital cards.
As a result, Manchester City will be able to use the NFT token issued in its own name to bring fans together and grant them access to various benefits, such as promotions, games, rewards, and even augmented reality solutions.
Fans will have limited voting rights to help make actual choices about the direction a club should take.
Socios.com fans that have been registered as “Cityzens” are already eligible to receive the token, starting from last Friday.
Commenting on this important new step for the team, City Football Group SVP of Global Partnerships and Sales Stephan Cieplik said: “We recognize the significant interest in blockchain and the opportunity it provides us to engage further our global fanbase and we are confident that the Manchester City Fan Token will prove a popular addition to our digital line-up.”
Cieplik added that Socios.com has established a trend-setting model of managing NFT tokens and bringing football fans and clubs closer together.
Chiliz and Socios.com CEO Alexandre Dreyfus has welcomed City's choice, commending the team for its forward-thinking in adopting innovative solutions. According to Dreyfus, the $CITY token will be “complementary to City's global approach”.
With the interest in NFT's soaring, Socios.com has found a smart way to implement the technology in a meaningful and sustainable way that is likely to see Socios.com prosper for many years to follow.