The company has called sales as one of its most important priorities for the year, and 2020 – a key year insofar as BetProtocol will be actively looking to scale its sales strategy, as well as improve on inbound and outbound marketing.
BetProtocol has been using a mix of measures to drive results, including direct-sales, social media interactions, cold contacts and affiliate partnerships, the company’s official blog post said. The current client pipeline, as reported by the company consists of:
- Phase 1: Negotiation: 30+ qualified leads
- Phase 2: Signing: 10 clients
- Phase 3: Licensing: 4 clients
- Phase 4: Ready to go live: 2 clients
The uptick in new clients will directly lead to better demand for the proprietor $BEPRO currency as BetProtocol requires that $BEPRO is spent as gas when staking. Recently, the company also launched its first gaming platform, and before that – its first social casino offering.