Axie Infinity co-founder Aleksander Leonard Larsen has said the NFT-based video game has risen in popularity to the point where new crypto enthusiasts find it hard to become a part of its native economy.
The record-breaking game has enabled some avid players to buy houses with the proceeds of the game, no doubt boosting its popularity.
Presently, Axie Infinity has 2 million active consumers, 50% of whom are completely new to the crypto concept.
Larsen likened the process of onboarding players to swimming between two islands – a lot of people were drowning in the attempt.
Axie Infinity's premise is simple. Just like Pokémon, it invites players to train and grow unique fantasy creatures known as Axies, represented in the form of NFTs.
As the difficulties of onboarding have become apparent, there have been efforts to soften the process for players who are completely new.
Sky Mavis, an Axie Infinity studio, even began offering new players free starter Axies so they can get more involved with the process and avoid running into dead ends.
Larsen also said the fact that the game now features 2 million active daily users means that Axie Infinity has tremendous growth potential.
“The only thing we're focused on right now is growing; how can we teach these people and open up the benefits in our world at first”, he said.
He is confident that the company's model is sustainable. As Larsen explains, Axie Infinity developers take a 4.25% cut of each trade carried out in the game. In contrast, competitors take “everything” as a trade is carried out.