Atari CEO Fred Chesnais spoke to Yahoo in a video interview commenting on the purpose and nature of the ATRI utility token, a digital currency based on the Ethereum blockchain developed by the gaming company.
The utility token is an opportunity for the company to “have a chance in the long-term,” Chesnais said in the video.
Atari has already started creating products that would allow the ATRI to be used as a buying currency, as part of a bigger ambition to implement the token into all realms of the gaming experience powered by the company.
Chesnais went on to talk about the potential of blockchain and said that while no clear path to success existed, he believed that under his leadership Atari could not ignore the mere potential of the industry, hence the investment in ATRI and push to raise awareness for the solution.
The executive touched on another interesting point in the interview, talking about the onboarding potential of the currency and blockchain in general.
Chesnais expressed confidence that despite the more technologically-demanding nature of cryptocurrencies, consumers and Atari are already finding a way to make this process easy for all parties involved.
Chesnais agreed with a statement by a Yahoo correspondent that the industry has changed and it is now accelerating in what could be another direction.
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