New England Patriots land Web 3.0 sponsor

New England Patriots owner Kraft Sports and Entertainment has agreed a new long-term deal with Web 3.0 experts Chain.

The agreement names the software solutions company as the Patriots official blockchain and Web 3.0 sponsor of the National Football League (NFL) side.

As well as the Patriots, the deal also covers New England Revolution, the Gillette Stadium and Patriot Place, all of which are owned by Kraft Sports and Entertainment.

Chain chief executive Deepak Thapliyal said: “We are proud to partner with Kraft Sports and Entertainment to envision the future for Gillette Stadium, the New England Patriots and New England Revolution.

“Our team is excited to help Kraft Sports and Entertainment build cutting edge experiences for stadium visitors utilising Chain’s proprietary blockchain technology.”

Kraft Sports and Entertainment vice president of sales Murray Kohl said: “The Patriots and Revolution, along with our tech partners, have always strived to be leaders in innovation.

“From being the first pro sports team with a website and creating the first nightly Internet show, to having the longest continuously running podcast in the world, we’ve embraced the opportunities that advances in technology have presented for us and our fans.

“Together with Chain, we’ll look to innovate that same way with their cutting-edge blockchain technology. Our fans will be able to connect with the Patriots and Revolution in ways never before possible.”

New England Patriots currently boast more than 4.6 million followers on Twitter and Chain will be hoping to engage with these fans and millions more as part of the deal.

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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