NBL enters world of NFT

Australia’s National Basketball League the latest to dive into NFT tech to boost fan engagement.

Australia’s National Basketball League (NBL) has slam dunked its way into the world of blockchain.

NBL bosses have announced a partnership with cryptocurrency and NFT trio BlockTrust, ePlays and Tracksuit Group in a bid to reach more Aussie basketball fans than ever before.

The strategy of the long-term partnership is to enable NBL fans to engage with the sport like never before using NFTs, Discord channels, digital collectibles and more.

NBL’s Chainz-based Web 3.0 marketplace will be developed as part of the partnership which will also provide fans with a dedicated app which acts as an entry point.

Much like similar deals, the app will feature a wallet designed to buy, sell and store NFTs showcasing digital collectibles of action from the NBL. It will also be Dapper wallet compatible.

Users can take part in polls, receive unique digital content and have the chance to win money-can’t-buy VIP prizes, including exclusive access and even tickets.

Those involved in the partnership will be hoping to foster a group full of strong engagement and a social community centered around players.

A number of sporting organisations have taken similar leaps into NFTs in recent month including NBA side the Chicago Bulls who released its owned collection by renowned artists.

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Written by Hannah

Hannah is editor of CryptoGamblingNews.com and has almost 15 years experience in journalism, including reporting on law, TV, gambling, crypto and alternative finance. She is particularly interested in the future of money, the transition of gambling from 'vice' industry to mainstream entertainment and the application of blockchain technology to wider society.

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