Naver Pay and Chiliz partner to enhance fan engagement

The collaboration will help Naver Pay with its global expansion strategy

Naver Pay, a leading South Korean payment service provider, has entered into a strategic collaboration with Chiliz which is a blockchain platform for sports and entertainment. The partnership aims at using web3 technologies to amplify fan engagement while also extending the global presence of the two companies.

Being the number one player in South Korea’s FinTech industry with 33m registered users as well as 18m daily active users, Naver Pay cannot be ignored when it comes to financial matters domestically or internationally. Through Naver Pay teaming up with Chiliz it will be able to offer its clients exclusive ticketing services among others through Fan Tokens designed by Chiliz. This move is also expected to spark fan-oriented activities.

Park Sang-jin, CEO of Naver Pay, commented:

“This partnership with Chiliz marks a significant milestone in our journey towards integrating cutting-edge web3 technologies as part of our global expansion. Together, we aim to transform the way our users engage with sports and entertainment, enhancing their experiences with innovative solutions tailored to their passions.”

By integrating the blockchain capabilities of Chiliz, Naver Pay wants to provide better services that will simplify payment procedures and improve user interaction by means of rewards and special deals.

Alexandre Dreyfus, CEO of Chiliz, further added:

“South Korea is a very important market for us due to the maturity of both its sports and crypto sectors. We are excited to partner with Naver Pay to introduce unique experiences that leverage the power of blockchain and bring value to the sporting community.”

Chiliz is known for building blockchains that work well within different sporting environments around the world. The company has been making efforts in the promotion of sports as well as web3 development across the world through different collaborations.

Through its platform, Chiliz has partnerships in place with Tottenham Hotspur FC, FC Barcelona, Paris Saint-Germain (PSG), Manchester City FC and Atlético de Madrid among other big teams in Europe but not limited to them only.  Chiliz also recently partnered with soccer leagues such as K League 1 (South Korea), UAE Pro League or Ligue 1 Conforama (France).  

In addition to partnering with top soccer clubs, it has recently teamed up with SDI Digital Asset Holding so as to bring fan tokens into Japan thereby giving soccer fans an opportunity to acquire tokens from their favorite teams.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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