Manchester United announces free NFT collection

Premier League side Manchester United is releasing its first NFT collection with Tezos.

Premier League giants Manchester United have become the latest club to jump on the NFT bandwagon after announcing its first ever digital collection.

The Red Devils are one of the biggest clubs in world of football and the initial drop will be given away to fans for free as the club looks to ‘educate, reward and unite’ on the Web 3.0 platform.

United’s move into NFTs comes in partnership with blockchain platform Tezos which is also the club’s official training kit partner. The aim is to help global fans enjoy digital and real-world experiences.

Following the free drop, collections focusing on Manchester United’s success through the years will also be announced with the club stating that 20% of all proceeds with go to its Foundation.

Phil Lynch, chief executive of digital products and experiences at Manchester United, said: “Much like the football traditions of old, such as collecting match programmes, club badges and sticker books, fans will soon have the additional option to collect this new type of digital memorabilia.

“Having watched the Web 3.0 space closely and consulted with fans for their views on how this unique virtual world should operate, we’ve worked with the Tezos ecosystem teams to apply these learnings and believe that the launch of Manchester United digital collectibles is different to others, providing the option of unique and enhanced engagement opportunities to our incredible fans.”

Earlier this week Manchester United striker Cristiano Ronaldo launched his own NFT collections just days after the Portugal striker took part in a tell-all interview claiming he wants to leave the club.

Mason Edwards, chief commercial officer at the Tezos Foundation, said: “It is an honour to be part of the club’s first step into Web 3.0 through the creation of digital collectibles which the club and its followers will cherish for years to come.

“It takes an appreciation of football and the club’s history, but also a blockchain that’s powerful, decentralised, resilient and scalable to do it. That’s Tezos.”

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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