Premier League giants Manchester City have joined forces with L’Équipe to create a commemorative NFT collectible of the 2022 Ballon d’Or Club of the Year Trophy.
The Citizens picked up the accolade for the first time in its history last month when being recognised for its success both off and on the pitch as Pep Guardiola’s side won the league.
Supporters of the English club can now view and have their picture taken with both the physical and digital NFT version of the trophy at the club’s museum as part of its official stadium tour.
A commemorative digital collectible of the trophy will also be gifted to City’s squad as part of the partnership with L’Équipe. Club employees will also receive an NFT as part of the celebration.
Manchester City currently sit second in the Premier League which has paused midway through its season in order to cater for the 2022 World Cup which is currently taking place in Qatar.
The club is represented by a number of internationals including Phil Foden, Kevin De Bruyne, Ederson, Ilkay Gundogan, Bernardo Silva, Aymeric Laporte and Ruben Dias.
City aren’t the only club or player to announce NFTs to capitalise on global audiences during the tournament. Earlier in the month both Cristiano Ronaldo and Lionel Messi announced collections.
The next World Cup fixture sees tournament favourites Brazil take on Croatia.